Welcome to the end of poverty – sponsored by Gucci

There is something very strange going on. I’m not sure whether it has to do with the blood moon eclipse, the strange rainbows over Manhattan during the Pope’s visit, or something they put in the water, but my head has been scrambled.

I have just returned from the UN General Assembly where, amid much fanfare, the new Sustainable Development Goals were signed-off by 190 Heads of State. The week’s events were a non-stop caffeine fuelled tour-de-force involving side events, receptions, road blocks, concerts and papal masses. It was a veritable who’s who of global society – from nearly being run over by President Xi Jinping, to bumping into Christine Lagarde in a UN lift. Anyone who is anyone in the global elite and/or the global fight against poverty was in New York for this momentous occasion. The Taoiseach and the President were both in town, together with a large representation from civil society and entertainment world. Ed Sheerin was one of the headline acts at the massive launch party in Central Park.

So what’s not to love? Surely this veritable global gathering of the great and the good, endorsing the new Sustainable Development Goals agenda, will save the world? Maybe I should just stop moaning and ‘get behind the goals and tell the world about them’ as Project Everyone has been contracted by the UN to tell us to do. If only we could all declare the new world order – and it shall be done. But when Gucci, the world’s most luxury brand, worth €12.2 billion, is the lead sponsor for a launch party to celebrate the quest to end global poverty, as happened on Saturday night, you must admit – something very strange is happening.

There is much to love about the new Sustainable Development Goals (SDGs). Don’t get me wrong. When taken together, most of the goals are motherhood and apple pie. The new agenda could have been a lot less progressive had NGOs like Trócaire not applied significant pressure on the UN and governments. Arguably, the Irish co-facilitation role also played a key role in keeping more progressive elements on the table such as a human rights approach and gender equality. None of that can be taken for granted. These goals are potentially transformative. They represent a kind of re-interpretation of human rights for the modern era within the context of environmental sustainability. To say “no one should be left behind” in fact, is another way of saying “everyone has rights.”

And therein also lies the rub. Whilst the SDGs effectively re-interpret human rights for the modern era, they say virtually nothing about the primary duty of states to deliver human rights for their citizens. Taken in the context of the recent Financing for Development Summit, the SDGs, it seems, will not be delivered by empowering poorer states and citizens to claim their rights through progressive, corrective public policies including taxation and regulation. The sub-text is that they will be realised by a further deepening of the expanding network of transnational corporations, now in active partnership with global NGOs and international agencies. Public Private Partnerships, blending public and private finance initiatives and new forms of privatisation are central to the delivery of this new agenda. New contracts to deliver on these goals were most likely signed in New York over the weekend at one of the many lavish corporate lunches.

The first off-shoot of the SDGs, in fact, are the ‘Global Goals’, massive feel good global campaign funded by major corporations, and backed by many leading NGOs. These are global household names and a taste of things to come. Their mission is to use their brand power tell everyone about the global goals. Of course, in doing so, there is one thing they may wish to avoid at all costs– anything that could remotely challenge their brand power and their bottom line. In fact, to do so would contravene the licensing agreement of the Global Goals campaign. The public SDGs have already been co-opted into private hands.

The problem is, however, that the very economic model of affluence, waste and excess on which many of these brands such as Gucci rely, is actually at the heart of our current ‘socio-environmental crisis’ as Pope Francis calls it. The SDGs avoid asking the difficult questions around corporate tax avoidance, fossil fuel divestment, public finance for development, consumerism culture and so on. They are loaded with assumptions of unending economic growth and now can harness the poverty eradication agenda to fuel growth. If the corporations backing the global goals campaign were serious about their role in eradicating poverty they could start with paying their fair share of tax, doing human rights due diligence, and safeguarding the environment. Governments and NGOs would do well to support them in this quest!

There is a serious risk that many NGOs could be co-opted into this new agenda too, with a chilling effect on really important conversations on what really needs to change to tackle consumerism, inequality and climate change. Or they could become a massive administrative distraction, as Pope Francis has warned. The big funding in the future will lie in supporting the delivery of the SDGs – but most likely only in ways which do not challenge the power of global brands.

3 thoughts on “Welcome to the end of poverty – sponsored by Gucci

  1. I guess the SDGs or Global Goals can be welcomed at different levels
    Seasoned NGOs will be aware of the defects you outline but #TellEveryone seems to be the main current objective.
    If you have been following the feeds then it is easy to forget that they are not headline news!
    I asked a mature group of advocates about their awareness of SDGs and was disappointed that the most they new was some reference on the news over the weekend.
    So maybe Gucci and #DizzyGoals etc. have a role to play in promoting awareness so that community groups or parish discussions get a kick start.
    The call to radical transformation has to be a process

    Like

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